Bridal &

Formal Wear

New Arrivals - Shop Online

I can’t begin to express my gratitude to these ladies!! Bruce-Annette was absolutely amazing throughout the entire process. They have gorgeous gowns. They treated us amazing and went above and beyond to ensure complete satisfaction for my daughter!!! Thank you, so much!!

Tasha Kelty

Where elegance meets downtown.

Personalized Attention to YOU!

Purple Peacock is proud to offer the latest Formal Wear: Bridal, Prom, Homecoming, Pageant, Tux Rental, and other men’s apparel.

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Purple Peacock Collections

Collection #1

Because Her Love Keeps You Centered

Collection #2

Because Her Love Keeps You Centered

Prom Season

Whether you need to find your perfect dress or choose the right Tuxedo we have you covered at Purple Peacock. We have all sizes available in store for you to try on and ensure we get the right fit for the occasion!

About Us

Welcome to Purple Peacock Bridal, where Central Kentucky brides find their perfect dress! Located in the heart of Danville, we’re dedicated to making every bride feel beautiful, confident, and special on their big day. From classic to contemporary styles, our hand-selected collection ensures that each gown is as unique as the bride who wears it. Visit us in Danville to experience personalized service, quality, and elegance at Purple Peacock Bridal—where your dream dress awaits.